Branding & product design
They wake up in the middle of the night by the sound of their crying babies or are sleeping lightly cause they need to be ready if their newborn wants help. On average, new parents lose 109 minutes of sleep every night. This is a problem.

So how can we help these poor parents?

Teddy is a baby monitor that's not just focusing on the baby's wellbeing but also on the parents. With personalized sounds and noise-controlled lights, the monitor is designed to help stressed-out parents by reducing the harsh and jarring sound of a crying newborn in the middle of the night. Teddy also has multiple features such as meditation mode to help the user to fall back to sleep and autotune to melody to reduce the sharp noises when waking up.